Awards night celebrates Cristiano Ronaldo and Del Piero Barcelona, Mendes and Pinto Da Costa (Porto) the other award winners.

Dubai- The awards night made a mark. An 828 metre tall tower as the backdrop, lights, sounds and fountains to sanctify the growing legend of Cristiano Ronaldo, the champion who breaks the rule book and sends his fans wild, wherever he may be, whether visiting a hospital or at a global gala event acknowledging the best of football. Ronaldo take back to Madrid, on a private flight that is returning him to Mourinho and Real Madrid today, two Awards which define his new standing. The first is technical, logically, and recognises a record that is not only for the season, since in terms of multiple-scoring games, no one, in the football championships that count, has ever done better than him. The second, on the other hand, better reflects the secret of a level of popularity that makes him first a star and then a footballer: Cristiano is the boss of social networks, with estimates for Twitter (5 million) and Facebook (37 million) of people who follow him, alongside his real “friends” who are regularly numbered at around 20 million worldwide.

The changes in football swirl around the two days in Dubai, with transfers and meetings at its heart. The night of the stars acknowledged for 2011 the great Barcelona, which was present with the most cherished trophy, the Champions League, for once alongside the World Cup, which also came from Spain, and the Europa League trophy.

Pinto Da Costa, with over 30 successful years as Chairman of Porto, is the director of 2011 for his career. He comes after Galliani, who won in 2010, for the Globe Soccer Award which is a way of saying thanks for everything he has given to football.

Dubai has gone crazy for Del Piero thanks to his kindness and style as an Italian “export’, a footballer cum diplomat. Alex put everyone straight only when the award for his extraordinary career was misunderstood as his farewell: he said morning, noon and night, “I’m still playing” and he will play to win.

From Spain to Portugal and we find that 4 of the 6 awards ended up in this Brazilian-style corner of Europe that in football terms is a revelation. Two to Ronaldo, one to the Chairman of Porto, the last to the agent of the year Jorge Mendes, proof of his quality which can be seen by recalling the deals he has completed and the stars he has represented.

A comment on Mino Raiola and the other agents who were candidates. Raiola was close to winning the Award and is a hot favourite for next year, but the quality of the work of these men depends on the performances of the teams where their clients play. As for Mendes (the Real Madrid of Mourhino and Cristiano Ronaldo), so also the AC Milan of Ibra and the Manchester City of Balotelli (Raiola’s men) lead their respective championships, and the PSG of Pastore (Simonian) is doing the same in France. In this regard Dubai made the right choices.

BC Bendoni Consulting
Dubai World Central
Dubai-UAE, P.O. Box 390667
Tel: +971 04 4225734

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