Ash Hashem

CEO of Futbolita – The ‘Female Voice of Football’

Ash Hashim is the CEO and face of Futbolita, better known as “The Female Football Voice” – covering the football & fan cultures of Europe and Latin America.

Based in Asia, Ash is recognized for her exclusive interviews with top football personalities and legends of world football including Cristiano Ronaldo, Romario, Xavi and Jose Mourinho.

Ash’s journalistic stints includes being a special correspondent with Yahoo! Southeast Asia. She writes about football as ‘Futbolita’ for Yahoo! Sports and gives readers an insight into the football clubs they support with exclusive player- interviews.