Head of Marketing at Arsenal
Charles Allen has spent the majority of his 25 year career working for multi-national FMCG companies before moving to Arsenal in 2010. His experiences ranges from commercial roles with Coca-Cola Schweppes in the UK, to international commercial and senior marketing roles with Diageo plc in Argentina, Perù, Chile, Mexico and the Netherlands and more recently in UK with PepsiCo International. His move into sports marketing was fuelled by a passion for football, and also a belief that his consumer brand strategy and marketing skills would be transferrable and transformational in a sports marketing arena. Charles is Head of Marketing at Arsenal and responsible for many of the commercial revenue streams at Arsenal Football Club.