Chairman and Co-Founder of multiplatform sports media distribution network Universal Sports, a 24/7 television network with distribution in 63 million homes combined with over 5 million unique users per month online. Programming includes world championship and Olympic qualifying events across over 35 sports, combined with additional sports lifestyle programming. Mr Ruibal has extensive experience in new media, television sales, sports marketing and advertising. He previously served as the Vice President, Business Development for Ask Jeeves International. Prior to Ask Jeeves, he oversaw the Coca-Cola Company’s global marketing investments in football (soccer). Previous to that Mr. Ruibal served as a Senior Vice President at ISL Worldwide; as Managing Director-Europe for Saatchi and Saatchi’s Lifestyle Marketing agencies and as an Associate Vice President at the Los Angeles Olympic Organizing Committee. He is a graduate of Georgetown University Law Schooland the University of California, Santa Barbara.