Laura Masi is the Marketing Director of AC Milan. Since she was young she has worked on national and international sporting events and shows: including the Track and Field’s World Championships in Rome (1987), the World Baseball Championships and the Basketball Champions Cup. In 1993 she became Product Manager for AC Milan; in this role she dealt with relations with the UEFA for the Champions League. She also began intensive new business activity in an international context. Since Spring 1999 she has been Marketing Director of AC Milan. In the 1999-2000 season she lead the organization of “100 Milan”, a series of projects and events which celebrated the centenary of the Club. In 2001 she actively took part in organizing the UEFA Champions League final in Milan (23rd May 2001). In February 2003 she joined the Board of Directors of the Milan Non-profit Foundation. She’s member of the Marketing Comission in the Italian Lega Nazionale Professionisti (LNP).